How Hairstylist Anh Co Tran Is Using Instagram to Cultivate a Lifestyle Brand
In our long-running series, “How I’m Making It,” we talk to people making a living in the fashion industry about how they broke in and found success.
The last few years have been a whirlwind for hairstylist Anh Co Tran. Yes, that term is often thrown around callously, making it sound cliché and bit hyperbolic — but it’s also the most accurate way to describe Tran’s meteoric rise. In the past seven years alone, he’s given a supermodel a game-changing haircut, teamed up with colorist Johnny Ramirez to launch a namesake Beverly Hills salon, landed a coveted partnership with L’Oréal Professionnel, created a trademark name for his signature styling aesthetic (Lived In Hair™, if you’ve somehow managed to miss the hashtag, which currently boasts nearly 50,000 posts), started teaching his techniques to other hairstylists through master classes, garnered a following of more than 150,000 on Instagram and amassed an impressively devoted celebrity clientele. (Tran’s roster reads like the Vanity Fair Oscars party guest list: he’s worked with Alexa Chung, Riley Keough, Coco Rocha, Amy Poehler, Michelle Williams, Sophia Bush, Jessica Lange, Jessica Chastain, Rashida Jones, Kristen Wiig, Aimee Song, Chloe Grace Moretz — and that’s not even all of them — both on the red carpet and in an editorial capacity.) But Tran’s the first to admit that none of these accomplishments came easily, and he’s not taking his success for granted, either. “As fast as you rise, you can fall. I’ve seen it in so many young stylists who are way too cocky. You don’t know everything. So I try to stay humble,” he says.
Tran took some time during a recent (and very busy) trip to New York City to chat with Fashionista about how he’s made it this far, the role social media has played in his career, his advice for aspiring stylists and why his work is about more than just cutting and styling.