International L’Oréal Professionnel hairstylist Anh Co Tran, Celebrity Stylist and the artist behind many of Coco Rocha’s most dramatic cuts, agrees. “In a world of social media and constant advertisement, a signature look helps to set one apart from the rest,” he says. “The simplest thing, like adding bangs, can completely change a person’s look. It has the ability to not only change other people’s perceptions of the individual, but more importantly the individual’s perceptions of themselves. It also makes them more memorable, and in turn more versatile, [which] means a broader audience.”