THE YUKI COLLECTION
The Yuki collection is finally here and it’s just in time for fall!
Yuki 雪; The title of this campaign means snow when translated from Japanese to English
Anh wanted to take this campaign in a completely different direction, which is why the team decided on an all-male casting and a setting with a colder climate! This campaign is heavily inspired by vintage samurai photos, which explains the moody & grainy feel.
This time around, there was an intention to really push boundaries and focus on the gray area of gender expression. The area where individuals aren’t anchored down by gender norms and have the freedom to express their more masculine or feminine qualities!