Leveraging a U.S.-based creative director
The new Monochromatic Collection was just featured in Glossy. Read more about what this new product launch means for Milbon and Anh Co Tran.
Excerpts from the article, written by Lexy Lebsack:
“With his role similar to a fashion industry global creative director, today Tran represents a new type of brand partnership with a new type of beauty professional: one that partners on PD, digital marketing and experiential, on top of education.”
“To better understand and analyze the techniques that have made Tran famous and how they may inform a successful product launch, Milbon’s team used a range of audio and video recording equipment, including technology borrowed from the medical community, to capture and analyze his styling sessions.””
“‘The process was mind-opening,’ Tran told Glossy. ‘As a stylist, sometimes you do things subconsciously. … It was very insightful, on my end, to understand my process a lot more.’”
“Since launching the new collection earlier this year, Tran and his team have set out on a global tour of sorts to educate stylists about the new line as the next part of his global CD role.”